Turning an artist's work into digital assets and a responsive website
Jones Art Studio produces fine oil portraits for clients across the globe. Their paintings hang at the National Constitution Center, The Philadelphia Club, The Buffalo Club, The Theodore Roosevelt National Historic Inauguration Site, The Independence Seaport Museum, The United States Federal Courts, and a number of private and public venues throughout the world.
Challenge
The challenge was threefold. Their brand needed a new look and feel built around their impressive roster of portrait clients. Their image gallery needed to be expanded to include all works in high-quality digital formats. And users needed to be able to view all genres of work in a mobile-first responsive website.
Model
B2B/B2C
Category
UX/UI · Web Development · Brand
Year
2024
Process
A research-driven plan
We began with the end in mind. What results were the clients aiming to achieve? What needed the most effort and why? What were the results of the surveys completed by users? Answers to each of these became the criteria for the comprehensive rebranding and responsive website plan.
Competitor insights and assessing user needs
I conducted a full competitive analysis and researched best practices in the art industry. My analysis included analytics for site page views, bounce rates, page click throughs, and length of time on page. The analysis emphasized key areas of opportunity for brand messaging, website layout, and the design and development techniques required for a new responsive site.
Putting the mobile experience first
With 72% of users accessing art websites on mobile, it was critical the new website follow a mobile first model. With 128 site images, featuring 25 years of artistry the images all needed to be enhanced and optimized for digital use. The mobile experience needed to be engaging and showcase the art by genre, organized within galleries.
The final solution included a new logo, new brand look and feel, wireframes mapping to user responses relative to high-interest areas, prototype, and final responsive website that I coded from scratch.
All site images were enhanced and optimized for digital use. Image carousels of the artists' works were organized into specific galleries. Subject titles, artist attributions, and canvas size for each of the works were included.
Following website launch, I created a promotional ad featuring the artists and their collective bio and new web address. It was published in the Vero Beach Opera Company's playbill generating interest, driving increased traffic to the site, and boosting sales. The client was happy, and users reported liking the new updated brand, found the new website easy to use, and said they really enjoyed the user experience of viewing the paintings on mobile.
